Brand & Web
High-polish brand sites and microsites that feel fast and consistent. We design clear content structure, refine typography, and ship pages that are easy to edit and ready for campaigns.
Our Work→SmallPie — Digital Boutique
Welcome to your trusted digital boutique. We partner with ambitious NZ businesses to design digital experiences that convert. Our boutique studio blends strategy, design, and performance into websites that are clean, lightning-fast, and scalable. We don’t just make pages look good, we build systems that drive measurable growth, reduce friction, and keep your brand credible online. With clear processes, transparent pricing, and premium craft, SmallPie helps you stand out and stay ahead.
About
Our Slice of Story
At SmallPie, we believe that every small business deserves a website that feels premium and performs at enterprise level. We craft platforms that tell your story clearly, convert visitors into customers, and free your team from technical headaches. Our process is simple and transparent: clear scope, fast delivery, and results you can measure. By blending design craft with growth focus, we give you tools that actually move the needle.
Inside SmallPie→
Focus Areas
What We Focus On
Creative Motion
Subtle motion that guides attention and keeps pages light. We use small, tasteful interactions that load quickly and support conversion instead of distracting from it.
E-commerce
Storefronts that convert with clean product pages, clear pricing, and frictionless flows. We focus on speed, tidy filters, and checkout clarity so buyers finish the journey.
Automation
Forms, CRM, and email stitched together with simple, reliable glue. We reduce clicking around, standardise data capture, and keep your ops tidy and visible.
Content & SEO
Publish quickly without heavy templates. We set up clean metadata, fast images, internal linking, and a structure that helps pages rank and stay readable.
Care Plans
Proactive upkeep and ongoing small wins. We handle updates, checks, and improvements so your site stays fast, secure, and ready for the next campaign.
Our Services→How We Deliver
Studio Standards
Scope First
Define success and cut noise early. Every project starts with clear goals, metrics, and the smallest slice that delivers real impact.
Design for Speed
Fast pages convert better. We optimise assets, images, and content so performance is never an afterthought.
Transparent Build
You see staging links early, give feedback faster, and know exactly what’s shipping.
Iterate & Grow
Launch small, measure results, and improve steadily instead of overbuilding upfront.
Core Values
Built on trust, crafted with taste.
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Accessible Luxury
Premium craft, packaged simply — boutique work small teams can actually use.
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Simplicity & Elegance
Clarity first: reduce friction, increase focus, and let the brand breathe.
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Trust & Transparency
No surprises — clear scopes, pricing, and honest trade-offs.
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Community Focus
We exist to support small New Zealand businesses. Community focus means giving you tools that look premium, run fast, and stay easy to manage. It combines our other values: trust through clear scopes and pricing, growth through small wins shipped regularly, simplicity that keeps the interface calm, and empowerment with editable blocks and no lock-in. We craft carefully so your site feels refined, but always built for practical outcomes.
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Growth Mindset
Ship in slices, learn fast, and keep momentum on outcomes.
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Empowerment
Give teams the keys: editable blocks, clean docs, no lock-in.
Care Plans
Subscription maintenance, done properly.
Signature — $95/mo
For small sites that need dependable care.
- Monthly updates & backups
- Uptime monitoring
- 1 small task / month
- Quarterly site speed audit with fixes
- Exclusive “priority slot” for urgent micro-changes
Performance — $195/mo
Keep shipping: changes, experiments, optimizations.
- Bi-weekly updates & QA
- 3 tasks / month
- Light CRO & analytics notes
- Quarterly SEO & content review
- Two extra hours of design/development support included
Supreme — $295/mo
Priority lane for busy teams and campaigns.
- Weekly updates & reports
- Unlimited small tickets*
- Priority response
- Monthly strategy call with our team
- Advanced performance monitoring (Core Web Vitals, heatmaps, etc.)
*Fair-use policy applies for “small tickets”. We scope bigger items as mini-sprints.
Most Sites Lose 7% Sales Per Second
The industry still ships bloated websites that bleed revenue. Every extra second of load kills conversions by up to 7%. That’s not theory, that’s fact. Most brands don’t even track this, but we do. We design lean, performance-first websites that stay fast, resilient, and profitable. If speed is money, we make sure you stop burning it.
Bad Animation Destroys 40% Engagement
Agencies love flashy motion that looks good in pitches but kills real results. Users bounce when animation stalls or feels gimmicky, studies show up to 40% engagement loss. We treat motion as a tool: subtle cues, clear flows, and micro-interactions that convert. The difference between noise and sales is design discipline, and that’s where we win.
70% of Brands Waste Time Fighting Their CMS
Most businesses choke on overbuilt systems. Teams get stuck waiting for devs, and publishing slows to a crawl. Momentum dies, growth stalls. We build content structures that anyone can edit without breaking design or speed. Your team stays agile, your site keeps moving, and you keep control. That’s how digital should work.
Contact Us
Tell us about your timeline and goals, we’ll suggest the smallest slice that makes a real change. Prefer to explore first? Check our Services for packages, scope examples, and next steps, then come back here to kick off. We’ll keep it lean, fast, and focused on impact.